“Fashion explains the whole world,” an idealistic uni classmate once told me. “Fashion responds to what’s happening in the world,” she continued, explaining that the War On Terror was the pivotal motivating factor behind the revival of camo prints in the early 2000s. I’m not sure camo print ever went away, to be fair, but with FIFA World Cup fever gripping the globe, clothing labels are dropping a stadium’s worth of football fashion on us.
I Love Ugly’s football collection is a ripper, with soccer-inspired replica jerseys, tracksuit pieces and five-panel caps honouring some of the world’s great footballing nations. There’s even a crewneck with a Maradona face, tongue poking out.
Sleek, sharp and no-nonsense, it’s a pretty killer little capsule collection for ILU.